Tourism in Pakistan

Tourism in Pakistan has been stated by the Lonely Planet as being "tourism's ‘next big thing’ for more years than we care to remember. [But] world media headlines [always] send things off the rails". Pakistan, with its diverse cultures, people and landscapes attracted 1 million tourists in 2012

Pakistan's tourism industry was in its heyday during the 1970s when the country received unprecedented amounts of foreign tourists, thanks to the Hippie trail. The main destinations of choice for these tourists were the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi.